Careers

Interested in joining our team? Check out the available positions below, and email us at jobs@highwiredistilling.com.

High Wire is seeking a senior-level sales executive with an entrepreneurial spirit to lead a growing company to the next level of success. The National Sales Manager is responsible for leading and executing the distillery’s national sales strategy across all channels and markets. This role owns distributor management, key account development, pricing and depletion strategy, and revenue growth, while serving as a senior ambassador for the brand in the marketplace. The ideal candidate combines hands-on spirits sales experience with strong distributor relationships, a data-driven mindset, and a passion for building authentic spirits brands. This is a leadership role requiring strategic thinking, disciplined execution, and significant travel.

Compensation:

Competitive base salary plus performance-based bonus
Travel expenses reimbursed
Health benefits and paid time off
Product allowance and industry perks

Duties

National Sales Strategy & Execution

Develop and execute a national sales strategy aligned with brand positioning, production capacity, and financial goals
Set annual, quarterly, and monthly sales targets by market, channel, and SKU
Drive volume growth, distribution expansion, account engagement, and sustainable depletions
Partner with founders on pricing, margin management, and market prioritization

Distributor Management

Develop and manage distributor partnerships across all assigned markets
Lead distributor business communication: goal setting, forecasting, inventory management, and joint business planning
Ensure alignment on brand standards, pricing, programming, and positioning

Key Accounts & Channel Development

Personally manage key national and regional on-premise and off-premise accounts
Support distributor sales teams through ride-withs, trainings, and market visits
Develop channel-specific strategies (on-premise, off-premise, chains, e-commerce)
Collaborate with marketing on national and market-level programming

Sales Team Leadership

Recruit, train, and manage area sales managers, contract employees, and brand ambassadors
Set clear performance expectations and KPIs
Coach team members on selling skills, account strategy, and brand storytelling

Forecasting, Reporting & Analysis

Own national forecasting and depletion planning
Track depletion and shipment performance by SKU, distributor inventory, and velocity metrics
Provide weekly reporting and insights to ownership
Collaborate with production team on demand planning
Use data to inform market expansion, resource allocation, and production planning

Brand Representation & Industry Presence

Serve as a senior brand representative at industry events, trade shows, and consumer-facing activations
Support PR, education, and advocacy efforts as needed
Build long-term relationships with key industry stakeholders

Skills

7+ years of spirits sales experience, craft or premium spirits preferred
Proven success managing multi-state distributor networks
Existing national or regional key account relationships
Experience calling on both on- and off-premise accounts
Demonstrated ability to build brands, not just sell SKUs
Willingness to travel extensively
Strong analytical, negotiation, and communication skills

High Wire is seeking a marketing professional to develop and execute strategic marketing plans that build brand equity, drive consumer engagement, and accelerate sales growth. The Director of Marketing will be the first dedicated marketing hire at our founder-led craft distillery. This role is responsible for building the marketing function from the ground up—establishing strategy, systems, and execution that enhance sales efforts and build a community of consumer brand advocates.

Working closely with the founders, this role will translate a strong product vision and point of view into focused, effective marketing across wholesale, tasting room, and DTC channels. The ideal candidate is a hands-on builder who combines sound brand judgment with practical execution and strong prioritization.

Compensation:

Competitive base salary plus performance-based bonus
Health benefits and paid time off
Product allowance and industry perks

Duties

Build the Marketing Foundation

Update and maintain the High Wire Distilling brand book to ensure consistency of brand positioning, aesthetics, and messaging across all marketing channels
Work closely with the founders to develop and maintain a cohesive marketing plan to drive sales growth and build brand equity across the High Wire product portfolio.
Define goals, success metrics, and operating cadence for marketing

Hands-On Execution

Develop essential content creation (copy, email, social media assets, photography/video)
Own digital channels end-to-end including website, social media, and eNewsletter
Plan and promote product launches, tastings, events, and collaborations
Review and approve all outward-facing marketing communications

Growth & Revenue Support

Drive tasting room traffic and local awareness
Support wholesale growth with simple, effective sales and distributor tools
Collaborate with sales and ownership to align marketing priorities with revenue goals
Focus on initiatives with clear, measurable impact

Trade, PR & Partnerships

Manage PR strategy and earned media (directly or through a lean agency)
Develop distributor and retailer-facing materials and brand education tools
Manage requests for Presentations, Sell Sheets and Product Information.
Build partnerships and collaborations aligned with the brand

Budget, Operations & Compliance

Manage a lean marketing budget with disciplined ROI tracking
Hire and oversee freelancers and vendors as needed
Ensure all marketing activities comply with TTB, state, and platform regulations
Build flexible systems that can scale over time

Skills

5+ years of marketing experience, ideally in spirits, beverage alcohol, or premium CPG
Experience as an early-stage or first marketing hire strongly preferred
Strong understanding of the three-tier system and alcohol marketing compliance
Excellent copywriting skills and brand judgment
Comfortable operating independently and making decisions with limited resources
Proven ability to prioritize and execute in lean environments

High Wire Distilling Co. is seeking a culinary-focused individual to join our Tasting Room team. While this position will primarily conduct kitchen duties, you will also be bar support and an enthusiastic ambassador of the brand! This position will initially be part-time (3-4 daytime shifts per week) with potential to evolve to full-time. Weekend work is required.

Compensation: $22-25 per hour. Commensurate with experience.

Duties

Complete food and beverage prep for kitchen and side work as assigned per shift
Work with the general manager to conduct ordering for the kitchen maintaining relevant inventories
Maintain standards of excellence for food safety and health
Assist the Tasting Room team with bussing, washing, and polishing glasses, etc.
Execute administrative tasks as needed

Skills

A minimum of 2 years experience working in a restaurant kitchen
Strong culinary fundamentals including knife skills, understanding equipment, sourcing, storing, and handling
Understand and adhere to safe food handling practices and familiarity with SC Department of Public Health compliance
A positive attitude and ability to communicate clearly with co-workers and receive feedback
Self-motivated and highly organized with precise attention to detail
Genuine respect for your craft and love for the hospitality profession
Commitment to ongoing professional education and growth
Passion for our local food and beverage producers and the greater culinary community of Charleston
Able to stand on your feet for 8 hours in a warm environment, reach, bend, stoop, and lift up to 40 pounds

High Wire is in search of a professional and friendly bartender with an expansive knowledge of spirits, classic cocktails, and cocktail making techniques. This is a great opportunity for someone with a passion for spirits education and an interest in expanding your beverage career beyond the bar. This is a full time position with a manageable 40hr/wk schedule. Our current Tasting Room hours are 10am-7pm Mon-Thurs and 10am-9pm Fri-Sat. Currently closed on Sundays.

Compensation: Commensurate with experience. Full-time employees enjoy Group Health Insurance benefits, paid time off, paid holidays, and restaurant and merchandise discounts.

Duties

Organize the bar area, prepare for and serve guests, and maintain a clean workstation
Complete side work and cocktail prep for the bar as assigned per shift
Provide an exceptional educational hospitality experience for guests
Assist with on-site immersion visits of distributor, retailer, whiskey enthusiasts, and media
Conduct tours of our production facility
Cross-sell spirits and merchandise to customers making recommendations as needed

Skills

Candidates must have a minimum of 2 years experience in an ingredients-driven bar or restaurant
A strong work ethic, exceptional people skills, and an upbeat personality
A passion for hospitality and offering the highest levels of service
Attention to detail, strong sense of organization, and excellent communication skills

We are always looking for diligent workers to join our bottling crew. Shifts are typically Wednesday and Friday from 10am – 2/3pm. Members of the bottling crew should exhibit a strong work ethic, great attention to detail, and a team player mentality.

Compensation: $15/hour

Duties

Skills